Sneaker Photography: Cultural Icons and Retail Spaces

Project Overview:

This project explores the dual role of sneakers as cultural icons and the retail environments that celebrate them. By capturing detailed images of select sneakers alongside the ambiance of a sneaker store, the project aims to illustrate the deep connections between footwear design, personal identity, and community spaces.

Design Process:

Chose sneakers renowned for their unique designs and cultural impact, such as:

Nike x Sacai VaporWaffle: A collaboration blending Nike’s running heritage with Sacai’s avant-garde design, resulting in a distinctive layered aesthetic.

Crocs partnership with the Russian rave band Little Big, featuring bold designs that reflect the band’s eclectic style.

Salehe Bembury New Balance 574 Yurt: Combining outdoor functionality with urban style, this design includes unique elements like a built-in whistle on the heel.

Photographic Techniques:

Employed lighting and composition to highlight each sneaker’s materials, textures, and design nuances, emphasizing their artistic and cultural significance.

Ratail space as a museum:

Documented popular sneaker models such as:

– Nike Dunks

– Air Jordan

– Yeezy

Environment as part of the setting:

Store layouts, displays and lighting are creating the atmosphere for ideal shopping experience